What is Internet Marketing?
Internet or online marketing is the process that involves promoting or advertising services, products or brands on the internet. Various search engine optimization and social media marketing strategies are used to drive traffic to a particular site. Internet marketing aims to increase the number of visitors or readers in a particular site which can be converted into sales.
What are the benefits of Internet Marketing?
Statistics show that, in the modern world more people are using social media on a daily basis via their mobile devices. Internet marketing thus allows you to interact and develop a relationship with your target market through a cost-effective and reliable platform while affecting their buying decisions.